Engineered Eloquence

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I’m Reading “Jony Ive on the Apple Watch and Big Tech’s responsibilities - Financial Times”

October 19, 2018

This is the reason why I continue to go back to Apple with my money and trust. The company chooses to take a holistic view of the experience of ownership.

If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed before. I think it’s part of the culture at Apple to believe that there is a responsibility that doesn’t end when you ship a product.” As he speaks, his face rearranges itself into a troubled frown. It keeps me awake.”

-Jony Ive on the Apple Watch and Big Tech’s responsibilities - Financial Times