January 5, 2018

Learning Italian from Marketing Emails: Sprezzatura

I don't have as much of a shoe obsession as my wife, but I love when you can learn something from a marketing email: sprezzatura.

The Italians have a word, sprezzatura, which means effortless elegance. Handcrafted in Italy, our Bologna Flex Collection embodies that concept with shoes that combine modern American styling with the sophisticated, low profile look of a fine Italian sports car. Unlike welted shoes, Bologna flex construction attaches the upper directly to the sole without the use of an insole or cork foot bed. The result is a sleeker, lighter and more flexible shoe.

-Allen Edmonds, Amore At First Sight


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