I think Apple can, and perhaps should take a step in this direction. If they start to bundle other subscription elements into such a package, we can have a true “Apple Prime” service. iCloud storage is an easy and obvious one to add. But what if something like Apple Care gets added? That might make sense too. More extreme: what if eventually the ‘iPhone Upgrade Program’ — fully managed by Apple — was a part of this too?
-M.G. Siegler, Apple Prime and the iPhone Pro (Medium Link), 500ish Words