Back in December, I linked to Apple’s Holiday Ad, entitled “The Song”, which was another Apple Ad for the holidays that pulled on our collective heart strings. Cooler still, however, was Apple’s move to recreate the ad for Chinese New Year. I had come across it in a MacRumors write-up and saved it to watch for later. Just this morning, I finally got around to watching it and frankly it is better in my opinion than the original, especially the ending. I would link the video directly here, but Apple did not post the video in an easily embeddable form, so click-through and enjoy!
Did the Internet community peak at bookmarks? Asked in a different and perhaps more complete way: just as technologies like RSS and email in their purest forms are hard to beat even as technology marches forward, what better technology exists to keep track of information on the ever-expanding Internet than bookmarks? Taken a step further, what better way to share the bookmarked information than a site of your own? As such, I‘ve been reading, which is why I write now.
Working in and having a passion for libraries, I am struck by the fact that the way bookmarks work in the physical world is not directly analogous to bookmarks in the digital world. Bookmarks in the digital world are instead like dog-eared pages or highlighted passages; if you think of the Internet as a single tome, that is. In any case, anything that moves you to deface a book should probably be shared or become immortalized in some other way than just a reference for a future version of yourself.