It’s also worth noting that Desk gets a lot of marketing (at the cost of the creator’s time, rather than money) in addition to paid advertising. Saddington blogs frequently, has a regular email newsletter, and releases short videos quite often. All of which are full of great advice for indies.
-Joe Cieplinski, “Investing in Your Apps”
Joe has a good analysis of John Saddington’s original blog post about the profitability and growth of his blogging app, Desk. In the end, Joe’s point has to do with the fact that John took good risks that have paid off in the form of ads and marketing. Throughout the whole post, I was nodding my head for two reasons: I agree that John’s choices were the right ones, especially for this type of application, and, being a recent Desk purchaser, I visit the Desk support site a lot suddenly.
One would think that you visit a support site when something is broken, but John has instead created something novel with his support site: a community in which users of the app can share blog posts, feature requests, and much more. John is highly active in this space and has even read a few of my personal blog posts because of it. That is the type of development that I want to support: the type that creates a community and the type where app development is a shared journey between the developer and the users. Keep up the good work, John!
Did the Internet community peak at bookmarks? Asked in a different and perhaps more complete way: just as technologies like RSS and email in their purest forms are hard to beat even as technology marches forward, what better technology exists to keep track of information on the ever-expanding Internet than bookmarks? Taken a step further, what better way to share the bookmarked information than a site of your own? As such, I‘ve been reading, which is why I write now.
Working in and having a passion for libraries, I am struck by the fact that the way bookmarks work in the physical world is not directly analogous to bookmarks in the digital world. Bookmarks in the digital world are instead like dog-eared pages or highlighted passages; if you think of the Internet as a single tome, that is. In any case, anything that moves you to deface a book should probably be shared or become immortalized in some other way than just a reference for a future version of yourself.