Apple’s Subtle Storytelling

But look behind the exploded iMac. Behind the new ‘TCON’ there’s a girl holding her father’s hand. Not brought to the centre of the frame, not inflated to be the story of the video, just a consequence of this device being in their home. That’s incredible storytelling. That’s Apple.

-Matthew Palmer, “That’s Apple”

Short post, but a powerful message. Apple is all about the details and if you are the type of person who appreciates the work that goes into such details, you are probably a fan of Apple.