Apple’s Subtle Storytelling

But look behind the exploded iMac. Behind the new TCON there’s a girl holding her father’s hand. Not brought to the centre of the frame, not inflated to be the story of the video, just a consequence of this device being in their home. That’s incredible storytelling. That’s Apple.

-Matthew Palmer, That’s Apple”

Short post, but a powerful message. Apple is all about the details and if you are the type of person who appreciates the work that goes into such details, you are probably a fan of Apple.


Read, Think, Share, Repeat

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things