Engineered Eloquence

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Doubling Down on Secrecy

September 8, 2014

Not long after Tim Cook took over as full time CEO, he made a promise: We’re going to double down on secrecy.” A few years on from that comment, it seems, as with most of Tim’s public comments, that it was more than just empty marketing speak. From the completely redesigned iOS 7 in 2013, to the launch of a whole new programming language, Swift, at this years WWDC, to the announcements that are about to be unveiled, Apple are tighter lipped and appear to be more controlled than ever.

-James Gill, Why would Apple make a watch?”, Medium

I wrote this sentiment almost literally verbatim about a month ago, but never published. That James Gill is a smart guy; I wonder why he writes on Medium, then.

(via The Loop)