Beats by Apple

There has been a lot of attention paid to this new Apple ad. I really like the ad, but that is not what I am surprised about. I’m just surprised that no one has stated what seems obvious to me: this is an ad from Apple post Beats acquisition. This is an Apple that wants to be much more mainstream and wants to be seen (again) as the cool kid. The music, the use of beat-up Macs, the throwback Apple Logo, and, for lack of a better term, the beats all make me think we are in for a new era of Apple advertising that is more on the level with the much-lauded Beats advertisements of recent memory.


Read, Think, Share, Repeat

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Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

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Linked things with Quotes

Linked things with Comments

Collected things

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Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things