Misunderstood Electronics

I had wanted to share this video yesterday, but simply didn’t get to it since I was on the road all day, with an infant no less. Federico Viticci has a good look at the commercial and I will be honest that the first time I watched it, I missed a lot of the nuance that Federico noticed and took the time to explain in a way only he can. I hope that Apple continues to make commercials of this caliber, especially given the way the commercial encourages follow-up for people that want to do these same things on their own. To my family this holiday season, I will field your questions!

(via Apple Airs iPhone 5s Holiday Commercial Featuring AirPlay - MacStories)

Posted: December 19, 2013




In 2022, I am participating in two leadership training programs. This should be a social experience, so I am writing about it. Check out the full list of posts in the series here.

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