Misunderstood Electronics

I had wanted to share this video yesterday, but simply didn’t get to it since I was on the road all day, with an infant no less. Federico Viticci has a good look at the commercial and I will be honest that the first time I watched it, I missed a lot of the nuance that Federico noticed and took the time to explain in a way only he can. I hope that Apple continues to make commercials of this caliber, especially given the way the commercial encourages follow-up for people that want to do these same things on their own. To my family this holiday season, I will field your questions!

(via Apple Airs iPhone 5s Holiday Commercial Featuring AirPlay - MacStories)


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Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

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Collected things

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Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things

Important things

Friction

There is no better reason to not do something
There is no better reason to try
There is no better reason to fight
Against tyranny and strife

Removal is often the goal
Removal is often the challenge
Removal is often not enough
To completely fix what hangs in the balance

But it can bring about great change
But it can bring light
But it can bring great joys
In the darkness of the night

And so I live with friction
And so I live with what is hard
And so I live with what I love
But I stay upon my guard

Linked things

Linked things with Quotes

Linked things with Comments

Collected things

Book things

Forgotten things