This post contains a commercial spot that I saw last Friday that is part of Sprint’s new ad campaign, starring James Earl Jones and Malcolm McDowell. Although I think the overall premise is odd, especially given the fact that people’s Facebook pages are not that interesting to me, this one is spot on in my opinion. Unfortunately, the video was nowhere to be found until recently, which strikes me as odd, possibly because I am an Apple fan and Apple is quick to host their ads on their website. Nevertheless, it made me chuckle, which is saying something for a Facebook-themed Sprint commercial.
Did the Internet community peak at bookmarks? Asked in a different and perhaps more complete way: just as technologies like RSS and email in their purest forms are hard to beat even as technology marches forward, what better technology exists to keep track of information on the ever-expanding Internet than bookmarks? Taken a step further, what better way to share the bookmarked information than a site of your own? As such, I‘ve been reading, which is why I write now.
Working in and having a passion for libraries, I am struck by the fact that the way bookmarks work in the physical world is not directly analogous to bookmarks in the digital world. Bookmarks in the digital world are instead like dog-eared pages or highlighted passages; if you think of the Internet as a single tome, that is. In any case, anything that moves you to deface a book should probably be shared or become immortalized in some other way than just a reference for a future version of yourself.