October 7, 2013
Many people immediately noted that the ad was reminiscent of Apple’s original 2007 ad for the iPhone, titled simply “Hello.” The easy thing to say here is that this is just another instance of Samsung aping Apple. It’s a reasonable charge, but it’s also lazy. These ads are alike in appearance and nothing more.
-Matt Drance, “Samsung’s new Galaxy Gear ad”
Probably the best article about the new Samsung ad, if you only want to read one.