Engineered Eloquence: Free
This oldie but goodie was from July 9, 2013 by yours truly here:
While the discussion of free software is often met with skepticism, Apple is in a great position to set fire to the assumptions regarding the company’s focus. If they are truly focused on hardware differentiation, they need more free and exclusive software that other companies can’t match. With the iWork applications moving to iCloud and the forthcoming Mavericks release, Apple could be poised to set its software free.
Read the rest! I just like being right for once.