Still, that needn’t have been the end for BlackBerry, or Nokia for that matter. Both were viable enterprises in 2009 and into 2010. But then both made the exact same strategic error: they didn’t know what they were good at, and consequently threw their differentiation away.
I used a Blackberry for a time as well as a many Nokia “dumb” phones over the years. It has been sad to watch such prominent figures in the phone market simply give way under their own weight and idiocy. Ben Thompson has a good look at what their strengths were and subsequently how both companies squandered their respective leads in the marketplace.
Did the Internet community peak at bookmarks? Asked in a different and perhaps more complete way: just as technologies like RSS and email in their purest forms are hard to beat even as technology marches forward, what better technology exists to keep track of information on the ever-expanding Internet than bookmarks? Taken a step further, what better way to share the bookmarked information than a site of your own? As such, I‘ve been reading, which is why I write now.
Working in and having a passion for libraries, I am struck by the fact that the way bookmarks work in the physical world is not directly analogous to bookmarks in the digital world. Bookmarks in the digital world are instead like dog-eared pages or highlighted passages; if you think of the Internet as a single tome, that is. In any case, anything that moves you to deface a book should probably be shared or become immortalized in some other way than just a reference for a future version of yourself.