Familiarity bias. Familiarity bias and loss aversion. We love what we know and we’re afraid of what we don’t, so we don’t want to see our old friend replaced with this new thing. It’s irrational, but it’s human nature.
Where are all the people that initially came out so strongly against iOS 7 now? Seems strangely quiet, as we get closer to the release date.
Posted: July 24, 2013