Can Apple Make the Cloud Work for Consumers? - GigaOM
That’s not all it has to do, either. Reese says Apple also “has to reinvent what it is to be cloud.” It can’t just replicate Google’s success with Google Apps, or provide its own similar take on existing models. Apple has to “redefine the space of consumer cloud,” as it has done with previous products (the iPhone for mobile, and the iPod for media players, for example). And if Apple can do that, “they’ll be wildly successful,” Reese asserts.