ReadWriteWeb’s Sarah Perez has written a great bird’s-eye view of the current state of things in the mobile technology industry. It is really unfortunate that the author is correct in his points.
But here is the best line from the article:
Many consumers wait for a company to tell them, “this is the answer, this is beautiful, this is perfect.” Apple’s messaging does exactly that, and while, on a personal level, the increasingly pretentious commercials drive me a little batty at times, (“when technology gets out of the way…that’s when you leap forward…iPad2”), at least Apple isn’t asking for us to believe in a prototype.
Note: Emphasis as originally written
Read Sarah’s full post at ReadWriteWeb.com here.
Posted: April 27, 2011
In 2022, I am participating in two leadership training programs. This should be a social experience, so I am writing about it. Check out the full list of posts in the series here.