Comments on “Consumers Don’t Want Prototypes (They Want iPads)”
ReadWriteWeb’s Sarah Perez has written a great bird’s-eye view of the current state of things in the mobile technology industry. It is really unfortunate that the author is correct in his points.
- Windows Phone: waiting for a hardware partner or software update to cure all ills
- Android tablets as app-less commercial failures
- Android phones as shipping prototypes
- RIM’s Playbook as unfinished software on top of production hardware
- The iPad 2 as the winner, with the rest simply “a lot of spaghetti thrown against a wall [with] some that will stick.”
But here is the best line from the article:
Many consumers wait for a company to tell them, “this is the answer, this is beautiful, this is perfect.” Apple’s messaging does exactly that, and while, on a personal level, the increasingly pretentious commercials drive me a little batty at times, (“when technology gets out of the way…that’s when you leap forward…iPad2”), at least Apple isn’t asking for us to believe in a prototype.
Note: Emphasis as originally written
Read Sarah’s full post at ReadWriteWeb.com here.