How Apple Just Disrupted the Cable Guys
This loop will make it really easy for people to start consuming new kinds of content on their TVs. I bet they’ll start to use it. A lot. This is what is disruptive about the new Apple TV, not the $99 price or the rental service. Apple TV is a paradigm shift, because you always have your phone but no one lets you integrate your phone into the media center.
Guess what? Apple just did that.