When vendors focus on the big picture but also focus on the small details as well, they differentiate themselves from the market. By worrying about things no one else is worried about they find new ways to delight and provide value to their customers. Along the way, they change customers to fans and generate trust and loyalty. And that’s the important takeaway from what appears to be a minor product refresh but actually is something more.

Details, Details, Details. Why Apple’s MacBook Pro refresh matters more than you think « GartenBlog

Posted: April 13, 2010

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